Episode 23 - Ten reasons you MUST consider building a listing focused business!

If You List You Last Podcast

**Introduction**:

- Bob Mangold introduces the episode and emphasizes the importance of pivoting towards listings in real estate. Beyond the NAR commission lawsuit, there are compelling reasons to build a business around listings.

Encourages joining the Facebook group for discussion and sharing topic requests.

**Mortgage Market Update**:

- Discusses the negative impact of the previous week on the mortgage bond market and interest rates.

- Introduces Eddie Yardeni's perspective on normalizing current interest rates.

- Highlights upcoming inflation information and its potential impact on the market.

**Interest Rates and Financial Strategies**:

- Suggests shifting the conversation from interest rates to the actual interest dollars paid.

- Mentions creating a new buyer's presentation focused on real estate commissions and interest rates.

**The Job Market and Inflation**:

- Analyzes the recent jobs report, noting the increase in part-time jobs due to high cost of living and inflation.

- Discusses the impact of rising gas prices on the decision to buy a house.

1. **The Role of Listing Agents vs. Buyer's Agents**:

- Differentiates between the roles, highlighting the control and benefits of being a listing agent.

- Addresses compensation and the impact of being the "employer" in the transaction process.

2. **Building Market Share and Brand Recognition**:

- Explains how listings contribute to brand recognition and market presence.

- Warns against taking overpriced listings due to negative impacts on reputation.

3. **Credibility and Referral Business**:

- Discusses how successful listings increase credibility and referral business.

- Shares strategies for increasing referrals from both buyers and sellers.

4. **Income Planning and Anticipation**:

- Describes how listings allow for better income planning and cash flow management.

5. **Leveraging Listings for More Transactions**:

- Explains the "one into five" strategy, aiming to generate multiple transactions from a single listing.

6. **Marketing and Control Over Income**:

- Emphasizes the control over compensation and the advantages of focusing on listings for marketing efficiency.

7. **Lifestyle Benefits of Being a Listing Agent**:

- Highlights the lifestyle and financial benefits of being a listing agent, including control over work-life balance and income.

8. **Conclusion**:

- Reiterates the value of focusing on listings for control over one's real estate business and personal life.

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Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com