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Apple, Spotify, YouTube: Are Platforms Making It Harder to Start and Grow a Podcast?
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At the end of March this year, industry publication Podnews published its annual Podnews Report Card. This asks podcasters to complete a scorecard on podcast platforms, and where they're doing well, and where they're doing not so well.
Across the board, all main platforms - Apple, Spotify, YouTube, and Amazon Music - had a lower score than last year when it came to helping listeners discover and follow a podcast.
The same happened when asked how easy it was to list a new podcast, with all main platforms suffering a drop in the previous year's score.
Join your usual hosts Mark Asquith and Danny Brown, with special guest co-host Genevieve Hassan, as they break down this report, and what the bigger podcast platforms need to do to when it comes to helping podcasters start and grow a podcast.
Our guest co-host this week is Genevieve Hassan
Genevieve is a former BBC News senior entertainment journalist who's interviewed hundreds of celebrities for more than a decade - including A-listers such as Chris Pratt, Hugh Jackman, Anne Hathaway, Keanu Reeves, Mila Kunis, Justin Timberlake and Kristen Wiig. She also once interviewed comic book legend Stan Lee in a lift... She now hosts and produces celebrity interview podcast Celebrity Catch Up: Life After That Thing I Did - which won Podcast of the Year at the 2023 Independent Podcast Awards.
@celebritycatchuppodcast on Instagram
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In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
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Mentioned in this episode:
The #1 Place for Podcasting News - Podnews Newsletter
Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review. It's free and we highly recommend that you subscribe!
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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