The Raw Realities of Parenthood With Chelsea Hirschhorn, Founder & CEO at Frida

In House With Arielle Charnas

Join Arielle as she welcomes friend, mother and fellow entrepreneur, Chelsea Hirschhorn. Chelsea is a mom of four and the Founder and CEO of Frida, the parent company of Frida Mom and Frida Baby. The brand started in a garage in Miami Beach, Florida (when Chelsea was still working as a sports lawyer with the Marlins), and has grown into the fastest-growing parenting brand.

Snotty noses. Diaper duty. Postpartum. She's been there. As a CEO, Chief Fussbuster and Baby Guru all wrapped in one—Chelsea knows the struggles of motherhood firsthand, which is why she spends almost every waking minute thinking of ways to make parenthood a little bit easier.

In this episode, Arielle and Chelsea talk about what led her to becoming the CEO of Frida and what parents can expect from the Frida Baby and Frida Mom products. Chelsea discusses the obstacles she faced broadcasting Frida's commercials on national TV before becoming the first brand to showcase a mother breastfeeding in a commercial.

Plus, Chelsea talks about the importance of female public figures leading the way: “Women like Halsey, Serena Williams, Chrissy Teigen…using their platforms to expose the raw vulnerable realities of parenthood and motherhood have helped pave the ways for brands, like Frida, to exist.”

Follow @ariellecharnas, @FridaMom, @FridaBaby and @somethingnavy on Instagram!

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