))
Search Generative Experience and SEO with Drew Diehl | 2024 NADA Show
Manage episode 401299902 series 3409995
Контент предоставлен ASOTU. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ASOTU или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Paul J Daly and Kyle Mountsier engage in an enlightening conversation with Drew Diehl, SVP of Digital Marketing at Stream Companies. Drew shares his expertise in digital marketing, focusing on the latest trends and changes in SEO, particularly regarding Google's Search Generative Experience (SGX). He emphasizes the importance of adapting to these changes, noting how SGX could dramatically alter how users access information on the web, potentially reducing website traffic for transactional queries. Drew advises dealers on preparing for this shift by ensuring their website content is optimized for SGX, highlighting the need for clear, concise information that Google can easily interpret and present to users. This discussion offers valuable insights for automotive dealers and marketers, underlining the necessity of staying abreast of evolving SEO strategies and preparing for a future where AI plays a significant role in search and user experience.
0:00 - Intro
0:53 - Influences Outside of Automotive and Learning from Other Marketers
1:38 - Google's SGX and its Impact on Search and Dealership Websites
2:06 - Preparing Dealers for Changes in Organic Traffic and SEO
3:27 - Importance of Website Content Optimization for Google's SGX
4:41 - Anticipating Future Challenges in SEO and Digital Marketing
5:23 - Drew's Advice for Dealers on Adapting to New SEO Realities
6:52 - The Evolving Nature of SEO and Building for the User
8:40 - Closing Thoughts on Staying Ahead in Digital Marketing Trends
Drew Diehl is the SVP of Digital Marketing at Stream Companies
Check out other content in the ASOTU-verse here:
Get the Daily Push Back email at https://www.asotu.com/
JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Read our most recent email at: https://www.asotu.com/media/push-back-email
Share your positive dealer stories: https://www.asotu.com/positivity
ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion
181 эпизодов
Поделиться
