Episode 10 - "Cringe 4 Sale" with Katie Martell (Woke-Washed)

Indecent with Kiki Andersen

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Ever wonder why an international burger chain feels the need to weigh in on whether or not you're banging people of a different gender every June? Well, let marketing consultant Katie Martell, author of "Woke-Washed," break down why so many corporations try to cash in on the "minority of the month," and so often end up with their foot in their mouth.

Katie Martell is the author and producer of "Woke-Washed," a book, lecture and documentary exploring what happens when marketing and social movements collide. Her professional adventures include communications consulting, startup marketing and SaaS entrepreneur-ing, and her work’s been featured in The New York Times, Wall Street Journal, Adweek, CNBC, and at conferences and universities around the world. And she's been been named “one of the most interesting people in B2B marketing" a top voice in marketing on LinkedIn 3X, and an Adweek Pride Star.

Follow her on LinkedIn, at @KatieMArtell on Twitter, and subscribe to The World’s Best Newsletter to see what she's up to next

Here's some homework for you nerds who love to read:

https://www.npr.org/2023/04/27/1172299478/bud-light-sales-fall-trans-influencer-boycott

https://www.nytimes.com/2022/11/28/style/balenciaga-campaign-controversy.html

https://time.com/6249551/m-m-candy-mascots-culture-wars/

https://www.collater.al/en/10-most-controversial-fashion-nsfw-campaigns/

https://www.thedrum.com/news/2019/04/08/7-the-most-controversial-ads-our-time

https://www.buzzfeed.com/ajanibazile/celebs-dropped-by-brands

https://www.vulture.com/2019/06/brand-twitter-jokes-history.html

https://www.entrepreneur.com/growing-a-business/8-controversial-marketing-campaigns-that-paid-off/333876

https://www.instyle.com/fashion/controversial-brands-celebrity-partnership

"Indecent with Kiki Andersen" is a production of Next Chapter Podcasts.

Hosted by Kiki Andersen

Produced by Pete Musto & Max Wolfson

Executive produced by Jeremiah Tittle

Follow the show at @indecentkiki on Instagram and follow Kiki at @itskikiandersen

Email us at [email protected]

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