33: The benefit of having a value-based business: The Ben & Jerry’s case study with Sean Greenwood

Independent Business

Did you know that 82% of consumers will shop from brands whose values align with their own? Now more than ever, people are looking to brands to do good—a brand that does this very well is Ben and Jerry's.

In this episode, Sean Greenwood, Director of Public Relations and Communications at Ben and Jerry’s is joining us to discuss some of his favorite brand campaigns. Sean highlights the unique approach he and his team take with PR and communications at Ben and Jerry's. Listen in as he shares how you can be better about infusing your values into your business.

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Important sections of the conversation:

• [3:31] The PR strategies that have contributed to Ben & Jerry’s success
• [9:18] How Ben & Jerry’s measures its marketing impact
• [10:10] Taking a stance on political issues
• [19:27] The success of the Netflix and Chill campaign
• [27:05] Maintaining values through huge company growth
• [31:03] The biggest differentiator between businesses that succeed and the ones that fail

Resources Mentioned

• List of impactful Ben & Jerry’s campaigns
• Harris Poll

Connect with the guest

• Website: benjerry.com
• Twitter/X: twitter.com/prpoobah

Connect with the host

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

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