Influencer Marketing Talks podcast

#Business #Marketing #Cure Media #Social Media #Influencer Marketing #Digital Media

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Influencer Marketing Talks

Главная серий•Feed

Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes.

Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!

This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.

www.curemedia.com

Hosted on Acast. See acast.com/privacy for more information.

149 эпизодов

Influencer Marketing Talks

updated 4 дня назад

Главная серий•Feed

This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.

www.curemedia.com

Hosted on Acast. See acast.com/privacy for more information.

149 эпизодов

#Business #Marketing #Cure Media #Social Media #Influencer Marketing #Digital Media

Все серии

Influencer Marketing Talks

1
How Snapchat Is Redefining the Creator Economy 20:05

4 дня назад20:05

20:05

This week, we’re joined by Emily McDonnell, Head of Creator Partnerships Nordics at Snapchat, to explore how Snapchat is becoming a game-changer for creators. We discuss: What makes Snapchat different from other social platforms How creators are thriving—and monetizing—on Snapchat Why engagement on the platform is stronger than ever Emily also shares insights on the future of Snapchat’s creator economy and what trends to watch in the coming months. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
What’s Next for Retail? Alex Baker on the Trends Shaping 2025 21:10

11 дней назад21:10

21:10

This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur, recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore. Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025: AI’s evolution—why it’s now a mission-critical superpower, not just hype Retail media’s explosive growth and what it means for brands big and small Agentic AI—the next step in automation and hyper-personalization Experience-driven retail and why Gen Z is redefining the role of physical stores Balancing tech and human connection to create seamless customer experiences Tune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Owning the Marketing Moment with a Cultural Calendar 14:38

18 дней назад14:38

14:38

How can brands stay relevant and create authentic connections in an ever-changing landscape? The answer: a Cultural Calendar! In this episode of Influencer Marketing Talks, Frida Ekholm, Creative Lead and Sanna Ödmark, Head of Marketing at Cure Media, break down how brands can strategically align their marketing with key cultural moments—think movie releases, festivals, and viral trends—to boost engagement and brand impact. We highlight brands that have nailed cultural marketing and share practical steps on how to get started with your own cultural trend monitoring. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
The Biggest Content Trends Shaping Social Media in 2025 17:30

25 дней назад17:30

17:30

What will social media look like in 2025? In this episode, we explore the key content trends set to shape the year ahead—trends that don’t exist in a vacuum but are influenced by shifts in consumer behavior, global events, and cultural movements. Joining us is Jade D’econzac Mbay, Creative Strategist at Cure Media, who brings her expertise in crafting standout creative concepts for brands. Together, we unpack three major movements driving the content landscape: Creative Disruption, Community & Belonging, and Captivating Formats. From Joyful Escapism and Creative Cross-Overs to the rise of Chaotic Play, we discuss what these trends mean for brands and how marketers can stay ahead in an ever-evolving digital space. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom 17:38

5 weeks назад17:38

17:38

This week, we’re joined by Johanna Andrén, Head of Marketing at Tre, to explore what it takes to build a strong, differentiated brand in the competitive telecom industry. We discuss: How brands can stand out in a crowded market The importance of defining your brand’s “star” Why looking beyond your own industry can fuel innovation Johanna also shares her approach to fostering a culture of experimentation, making quick decisions, and learning from failure—key ingredients for staying ahead in today’s fast-moving landscape. Plus, we take a deep dive into Tre’s major investment in 3Arena and why Johanna sees it as a powerful strategy for both customer connection and internal pride. And don’t miss her insights on why every marketing strategy should balance structured planning with bold, unexpected wild cards. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
What TikTok’s US Ban Means for Brands and Marketers 11:42

6 weeks назад11:42

11:42

In this week’s episode of Influencer Marketing Talks , we’re tackling one of the biggest disruptions in the social media world: TikTok’s potential ban in the US. What does this mean for brands, creators, and the future of marketing strategies? Tune in as we break down the latest updates, explore key takeaways, and share concrete advice on how to future-proof your social media strategy in today’s ever-evolving digital landscape! Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
UGC Done Right: How Wolt is Scaling Across Markets 16:37

7 weeks назад16:37

16:37

Welcome to a new season of Influencer Marketing Talks! In this first episode, we speak with Dilnaz Gemici, Regional Content Manager at Wolt, about how the company integrates both traditional influencer marketing and user-generated content (UGC) to drive growth in multiple markets. Dilnaz shares her practical advice for brands starting out with UGC, discusses the key elements for running effective campaigns, and outlines Wolt’s plans to expand their UGC efforts to 13 markets in 2025. Tune in for a thoughtful discussion on how brands can use UGC and influencer marketing to scale effectively. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
10 Years of Cure Media: Lessons and the Future of Influencer Marketing 19:29

12 weeks назад19:29

19:29

In this episode, we’re joined by Sam Foroozesh, CEO and co-founder of Cure Media, to reflect on a decade of shaping the influencer marketing industry. Sam takes us through the evolution of the field, from the early days of blogs and discount codes to today’s influencer entrepreneurs, while sharing key milestones from Cure Media’s 10-year journey. We also explore future trends, industry challenges, and insights to help you make impactful decisions in the years ahead. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
The Beauty Playbook: Influencer Strategies for 2025 18:19

14 weeks назад18:19

18:19

In this episode, we’re joined by Julia Arheden, a beauty enthusiast and influencer marketing expert. With extensive knowledge in shaping strategies for top-tier beauty brands like Sephora, Julia brings her expertise to the table as we explore the future of beauty (influencer) marketing. From finding the perfect balance in influencer tiers to tackling the challenge of short-term trends vs. long-term impact, this conversation is packed with insights every beauty brand needs to hear. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Turning Marketing Insights into Action with Mikael Lenneryd, CMO at Apoteket 22:41

16 weeks назад22:41

22:41

In this episode, we’re joined by Mikael Lenneryd, CMO at Apoteket, one of Sweden’s leading pharmacy brands on how they turn data and consumer insights into actionable marketing strategies. Mikael shares how Apoteket balances the needs of a diverse customer base, from traditional pharmacy users to the modern consumers. Plus, Mikael discusses the challenges and opportunities marketers will face in 2025, offering practical advice for staying ahead in a rapidly evolving industry. Tune in for valuable strategies to transform insights into impactful action! Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
360° Influencer Marketing with Head of Operations, Emma Lundsten 16:17

18 weeks назад16:17

16:17

In this episode, we’re exploring how to maximise your investment in influencer marketing with a 360° strategy, featuring Emma Lundsten, Head of Operations & Client Success at Cure Media. Emma explains how brands can expand influencer-generated content beyond social media, integrating it into channels like TV, newsletters, and out-of-home advertising. She’ll also share insights on overcoming the internal challenges of launching a 360 strategy and discuss how this evolution is reshaping the role of influencers in brand marketing for 2025. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Profitable E-Commerce: How AI is Shaping Success 20:51

20 weeks назад20:51

20:51

In this episode, we sit down with Marcus Tagesson, the founder of Babyshop and now founder and CEO of Dema, a service that integrates your e-commerce data into actionable insights, enabling your team to act faster and make data-driven decisions, from marketing to inventory. Marcus shares his journey from building Babyshop, a baby retail brand to today’s platform, Dema, leveraging the power of AI. We discuss the future of AI in e-commerce, common misconceptions around KPIs, and the key strategies for achieving sustainable, profitable growth. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Communication that Matters: The keys to making an impact 22:04

24 weeks назад22:04

22:04

In this week’s episode of Influencer Marketing Talks, we’re joined by Niklas Bondesson, Associate Professor of Marketing at Stockholm University and strategic advisor at Noa Consulting, to explore key insights from his latest report, “Communication that Makes an Impact 2024.” Host Isabelle and Niklas dive into the vital role of creativity in marketing success. Niklas reveals which creative elements can elevate brand recognition, capture attention, and boost engagement along with how humour and high-quality content shape audience perception and brand loyalty. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Unleashing Creativity in Influencer Marketing 17:23

26 weeks назад17:23

17:23

In this episode of Influencer Marketing Talks, Frida and Isabelle explore the power of creativity in marketing and how it sets brands apart in today’s crowded landscape. Join us as we share why creative campaigns grab more attention, boost brand likability, and signal trustworthiness—all backed by research. We also dive into the Cure Media approach to combining always-on influencer strategies with standout creative moments to drive real results on and off social media. Plus, we give you a sneak peek into the top creative trends for fall, from immersive brand experiences and unexpected collaborations to luxury brands going big on sports. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Top 5 Trends Driving Influencer Marketing in 2025 18:47

28 weeks назад18:47