Reebok - Joe Foster

Influencer’s influence

Joe Foster Junior founder of Reebok , inherited his love and understanding for the running shoes industry from his grandfather of the same name. But fast forward through 2 World Wars and see there was not only a geographical pilgrimage, but also a creative and innovative one, allowing him an his brother Jeff to build an internationally recognised brand. Reebok is now not only synonymous within the sporting landscape but has also gained cultural icon status in the late 80s and early 90s, elevating it to the a must have fashion item amongst movie stars and even royalty! Joe is an absolute gent, who's not only well travelled, but also (not surprisingly) very well versed in all things entrepreneurship, and as I speak on his thoughts on overcoming adversity and even thriving from it, he drops gems on how the reebok name was decided upon, how to define a brand and what business he would start in 2020! Enjoy and Share...