Работайте офлайн с приложением Player FM !
EP164: Optimizely On Using Ecommerce Experimentation To Improve Digital Customer Experiences
Manage episode 354707077 series 2581854
Testing is done by lots of ecommerce teams to make incremental improvements to their website. Fewer fully embrace experimentation.
Experimentation is done without a fear of failure or expectation of outcome. Testing is done with with an expectation of a winner. Experimentation leads to new things, while testing validates assumptions. Experimentation is dangerous, while testing is safer.
In October 2020, Episerver acquired leading global experimentation platform Optimizely and rebranded as Optimizely. For this episode, we sat down with David Carlile, Senior Director Product Strategy, to discuss how the platform enables ecommerce teams to uncover customer insights and create high-performing experiences.
278 эпизодов
EP164: Optimizely On Using Ecommerce Experimentation To Improve Digital Customer Experiences
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 354707077 series 2581854
Testing is done by lots of ecommerce teams to make incremental improvements to their website. Fewer fully embrace experimentation.
Experimentation is done without a fear of failure or expectation of outcome. Testing is done with with an expectation of a winner. Experimentation leads to new things, while testing validates assumptions. Experimentation is dangerous, while testing is safer.
In October 2020, Episerver acquired leading global experimentation platform Optimizely and rebranded as Optimizely. For this episode, we sat down with David Carlile, Senior Director Product Strategy, to discuss how the platform enables ecommerce teams to uncover customer insights and create high-performing experiences.
278 эпизодов
Все серии
×Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.