EP198: Using Generative AI To Improve Performance and Profitability for Online Grocery

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

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10M ago 45:05

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Online grocery is an interesting industry when looking through a technology lens. Retailers operate in a highly competitive market with perishable product that needs smart algorithms and merchandising strategies to maximise sell through. Omnichannel selling stepped us massively during COVID lockdown, and Click & Collect and Ship To Store customer journeys are more important than ever.

Add to this mix demands from CPG brands selling via online grocery websites, requiring intelligent digital shelf analytics and merchandising tools to improve product visibility and sales rate.

The lessons learned in online grocery are relevant and useful to other ecommerce teams. In this episode we sit down with industry veteran Scott Miller, an independent consultant in the grocery industry and ex COO of Rouses and Pyramid Foods. Scott is joined by Prem Kiran, CEO at technology partner Hypersonix, who provide generative AI solutions to many industries including online grocery.

Discover:

How online grocery businesses typically approach ecommerce performance analysis
How online grocery retailers are using generative AI to help improve analysis and profitability
Using Hypersonix to improve data connectivity and protect margin
The business case for investment in generative AI

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