EP202: The Evolution to Generative AI for Content Personalisation in Ecommerce Sites, with PersonifyXP's Co-founder & CTO

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

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Josh Scotton is the Co founder and CTO for personalisation engine Personify, and also an Editorial Board Member for Frontiers in AI. For those of you who’ve worked in fashion ecommerce you may know him from his days at Truefit.

True personalisation, not just changing product recommendations based on behaviour, is the holy grail for ecommerce. For example, being able to change the content view based on a user's profile to prioritise content types that person wants to see. Personify provide an anonymous real-time analytics & personalisation platform designed to convert unknown visitors into loyal customers with engaging, automated website personalisation.

In this podcast we unpick what real-time personalisation actually means, and explore tangible ecommerce use cases including content personalisation across different user journeys.

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