EP221: Optimising Your Product Catalogue: Building Data Models and Nailing CX & Efficiency Wins

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Контент предоставлен Paul Rogers and James Gurd, Paul Rogers, and James Gurd. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Paul Rogers and James Gurd, Paul Rogers, and James Gurd или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

4M ago 41:09

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We recently talked about fixing ISNO issues for ecommerce sites using smarter automation with the team at Sweft. In this episode we’re diving deeper into product data and looking at how ecommerce teams can enrich base data to improve ecommerce trading and operations. It’s an area that doesn’t always get enough attention during site migrations, and has platform specific considerations as well.

We explore why source product data is not always fit for ecommerce needs, the impact partial data has, tools you can use to plug data gaps and ways to add richer data to product records, and the operational benefits this has.

Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm

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