The Psychology of Pricing - Mark Peacock

K2 Sales Podcast

How many of us are using price anchors in our solution offering?
Providing agency to empower our prospects to make a choice.
When we offer one price, they have to answer the question whether or not they want to work with us.
When they have options, the questions becomes, how do I want to work with company X?
You can see your options open up.
Tune in to my conversation with Mark Peacock, founder of Pricemaker and pricing expert where he shares insights on price anchors, how behavioural economics plays a role in our buying decisions.
As well as how we can use the loss aversion theory to influence our audience with our pricing.
You will think differently about your pricing strategy after listening to this episode.

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