))
53. Your centralized thesis with Steve Olson
Manage episode 336352003 series 3156361
Контент предоставлен Kingston Lane. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Kingston Lane или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode, Steve Olson, Kingston Lane President, talks about how to solve your potential clients' biggest objection before they can even ask you.
Olson use to dread the question he got at every listing presentation, "Can you tell us why you're different?"
He discovered the best workaround to this frustration:
- First, he worked on his demeanor and confidence
- Second, he developed a script where he could ask his clients BEFORE they asked him!
- Third, he created a centralized thesis so he never had to stammer around on what made him different
If this question stops you, you do not want to miss this episode!
63 эпизодов
Поделиться
