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Each weekday, Marketplace’s Kai Ryssdal and Kimberly Adams make today make sense. Along with our supersmart listeners, we break down happenings in tech, the economy and culture. Every Tuesday we bring on a guest to dive deeper into one important topic. Because none of us is as smart as all of us.
How Offering Choices Helps Boost Charitable Donations
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Nonprofits and charitable organizations can increase contributions simply by offering multiple-choice options that signal to potential donors what is appropriate to give. Wharton’s Alice Moon shares the results of her latest study.
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