Steph Claire Smith & Laura Henshaw - Keep It Cleaner

LADY-BRAINS

Steph Claire Smith and Laura Henshaw are the co-founders of community and content-based brand Keep It Cleaner – a platform focused on bringing fitness programs, daily workouts, healthy recipes and wellness practices to its over 250k subscribers.

In this episode, we discuss:

• How they lost all of their customer data (including emails) from their early KIC app, and how they were able to bounce back from the situation
• Why they have recently decided to bring their tech capability in house, and how this enabled them to truly see themselves as a serious tech business
• The importance of staying in touch with your customers and community, and how they’ve used customer insights to make decisions about which new programs (like KIC Bump) they’ll roll out
• How Steph is trying to find her new role in the business after becoming a Mum to Harvey
• How we all can be bolder and braver in tough business negotiations where we may feel out of our depth

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