LAL #052 — Interview with the PR Titan Jay Jessup of Elite Lawyer Management

Law and Legitimacy

Happy Labor Day to you all.

I am pleased to present to you, especially the young and hungry lawyers among you, this hour-long conversation with the public relations and management titan for the nation's leading attorneys, Jay Jessup.

By and through Elite Lawyer Management, Jay and his co-founder wife, Maggie Jessup, build powerful, high-visibility brands for elite lawyer individuals and elite law firms around the country. This is indeed, as Jay describes it, the "formula for the super successful." It is what we might call a muscle boutique operation, currently working on behalf of twenty (20) lawyers and/or law firms and ten (10) lawyer-subset clients in total.

From the top ten percent (10%) of the profession, Elite Lawyer Management's mandate is to forge the top one percent (1%) in any specialty. And that means Jay and Maggie are handing out a lot of "No's". According to Jay? Roughly six (6) of every seven (7) inquiries are turned away.

Those of you who know me know I do not fancy myself as "elite" or otherwise breathing the rarified air of the legal industry's highest echelon of practitioners. But Jay likes my ponytail and I don't mind getting into verbal spats with Dr. Phil. I reckon there's something to be said for that.

As you will hear, I owe a lot to Jay and Maggie. In particular, their role as crisis managers during the very publicized and frenetic "Manhattan Madame" trial was critical to our overall success as a defense team.

Of course, our resident producer is too shy to ask the real questions so I did it for him. For the law students and young attorneys among you, pay special attention to the hypothetical I lay out in the form of Michael's current run with Carolina Craft Legal at around the 30-minute mark. Jay knows the exact book Michael should write, the panels upon which he should be speaking, and how Michael should bifurcate his brand in the personal and professional realms. In other words, let's all tell Michael to be a little more ambitious than refreshing the website and updating his LinkedIn.

This is likely the most valuable interview we've yet hosted here on Law and Legitimacy. And although Jay isn't quite ready to whip a Ford F-150 like the rest of us rugged transcendentalists, he is the man to call when you're ready to embrace the power of your own authenticity and and a culture of law warming to the necessity of self-promotion.

This is Jay Jessup of Elite Lawyer Management. Enjoy.

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