Fake Reviews, Real Consequences: The Dark Side of Local SEO | with Curtis Boyd

Law Firms On The Map

In this eye-opening episode, we dive deep into the hidden world of online reviews with Curtis Boyd, founder of The Transparency Company and an industry leader in uncovering fake reviews. Fake reviews have become a silent epidemic, influencing consumer decisions and tarnishing reputations. But how can they be exposed? Do we even have a chance to fight back?
Curtis shares jaw-dropping insights about his work, including uncovering fraudulent tactics, dealing with unethical competitors, and navigating the complexities of Google’s review policies. Oh and if you thought it only gets worse with AI, you guessed right!
But it doesn’t stop there—Curtis talks about the gray areas of review ethics, the real impact of fake reviews on businesses, and the FTC’s new laws that could reshape the landscape of online trust. His passion for transparency and fairness shines through, leaving you with a newfound appreciation for the importance of genuine reviews in today's digital economy.
If you care about ethical marketing, protecting your business, or just want to know what really happens behind the scenes in online reputation management, this episode is a must-listen.
🌟 Key Highlights:
•How fake reviews are created and exposed
•The role of AI in shaping the future of online reviews
•New laws and their implications for businesses
•Best practices for ethical review collection
If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).
Thank you for listening :)

Разделы

1. Introduction (00:00:00)

2. The Rise of Fake Reviews (00:01:45)

3. Inside the Transparency Company (00:04:12)

4. Unethical Tactics Exposed (00:06:58)

5. Navigating Google Review Policies (00:09:34)

6. The Power of Data in Fighting Fraud (00:13:12)

7. Gray Areas and Ethical Dilemmas (00:17:23)

8. The Role of AI in Reviews (00:20:58)

9. FTC’s New Fake Review Laws (00:23:53)

10. Future of Online Reviews (00:25:29)

11. Closing Thoughts (00:25:44)