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E55: Incorporating Behavioural Science into Fundraising Strategies with Howard Levy
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Контент предоставлен Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer, Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Trainer. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer, Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Trainer или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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In today’s episode of Lead with Heart, I am very excited to have Howard Levy as my guest. Howard is the president of the Red Rooster Group and helps organizations engage their audiences, wake up their brands, and create systemic change.
How does he do this? Through behavioral science principles, sophisticated messaging strategies, and data-driven campaigns.
Today, Howard is sharing how you can incorporate behavioral science into your fundraising strategies to create more effective campaigns.
In this episode:
- [02:51] Nonprofit marketing and brand strategy pain points
- [08:01] Behavioral science trends that encourage people to give
- [15:59] The Actionology Method: Incorporating behavioral science into fundraising strategies
- [24:49] The technology used for fundraising strategies
- [29:37] The power of stories in fundraising
RESOURCES
Red Rooster Group Actionology Card Deck
CONNECT WITH HOWARD
LinkedIn: Howard Adam Levy
Website: redroostergroup.com
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.org
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
Produced by Ideablossoms
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