Expanding Your Brand - Anthony Farrell - Leaders Who Scale - Episode #006

Leaders Who Scale

Have you been looking for a way to expand your business while also spending less time in it? You’re in luck because Anthony Farrell, President of Complete Pest Solutions, is sharing his experience of growing his company from a single owner/operator model into a sprawling empire of franchises. You’ll find out about the kinks of starting your own business and how to work them out, why you should walk your customer through the service before starting, and what franchising could do for your business.

Takeaways:

• Finding the right employees is a major problem for companies that are looking to grow. It’s so important once you find those employees, that you understand what their needs are both at work and in their lives after they punch out.
• You need to factor in both what your employees want and what the standard practices of the industry are when it comes to things such as pay. Try to find a compromise, but this is why this is one of the hardest parts of growing a business.
• For many growing companies, the decision on how to market themselves and what channels to use is not an easy one. The optimal marketing for your business will depend on your location and what channels are most effective there. You might have to try a few.
• Look for different systems or processes to implement that will help increase accountability throughout your entire business.
• If you walk your customers through the process of the service you are providing, they will feel more comfortable knowing that you are extremely knowledgeable and they are then able to assess the quality of your work because they understand the steps.
• By franchising out your brand, you are able to grow your business and help other entrepreneurs, all while you are getting valuable time back for yourself and loved ones.
• As your business really starts to grow, being very organized in your approach to your business becomes increasingly more important.

Quote of the Show:

• “So franchising; I get to expand my brand in a different way, but then what else I get to do is help individuals become entrepreneurs” - Anthony Farrell

Links

• LinkedIn: https://www.linkedin.com/in/anthony-farrell-57995048/
• Company website: http://completepestsolution.com/
• Company website: https://www.completefranchising.us/

Ways to Tune In

• Amazon Music: https://music.amazon.com/podcasts/337eea2a-f8ab-4b4f-8a36-fe4143b5913b
• Apple Podcast: https://podcasts.apple.com/us/podcast/leaders-who-scale/id1609131634
• Spotify: https://open.spotify.com/show/5PFtdxDlXcnaojG8jJk74T
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGVhZGVyc3dob3NjYWxlLmNvbS9mZWVkLnhtbA
• YouTube: https://youtu.be/y_pb-Imla5M