Over Delivering Provides Big Results

Learn about Customer Service

Over promising is a problem only when you under deliver. There are a number of ways that you can overdeliver to your customers or prospects, and as a result create a win-win situation for you both. They will be provided with some additional value, while you will be upgrading your learning around a particular issue, adding another product or service to your business, or even increasing the mastery level of your craft.

For example, let's say you are a communications coach. You might consider offering a complimentary group call for your current clients. The discussion during this call will not only increase your understanding of some aspect of your business, but it might provide the raw material for crafting a top 10 article, an e-book or an e-course - more things which might be passed along to your clients as a value add. Of course, your clients will love the opportunity to have more time to benefit from what you have to say - and at no cost to them!

What can you do today to provide more value to your prospective and current clients?

1. Underpromise and overdeliver. Before you even think of providing more value, you must set the stage from which you will operate. Always deliver what you promise to deliver by way of your products or services within the time frame specified. Never leave any loose ends. But, when you do deliver to your clients, always provide them with more than they expect. Not only will this come as a welcomed surprise, they will consider you as someone who is generous and who really cares about them. It can be as simple as providing a handwritten note or any of a number of other possibilities which will be discussed shortly. A human being's highest need is to be acknowledged. Think about the different ways you can acknowledge others when doing business.

2. Provide complimentary support. One of the easiest ways to provide additional value is to provide complimentary support for your products or services. You can provide phone or email support, or even an FAQ document that can be posted on your website. This gives the customer confidence that they will have a way to follow up with any questions or concerns that they might have. The beauty of this is that very few people will ever take advantage of it, yet by providing it, you can create a tremendous amount of customer goodwill.

3. Provide information and lots of it. We all crave knowledge and information. Provide as much information as you can around your products and services. You can provide articles, special reports, and links to other resources on your website. You can write the articles yourself, or use those of others with their permission. In less than a half day, you could find a dozen articles and as many links to other informational sites to support what you do. If you have your own articles to post, that's an added bonus.

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