Работайте офлайн с приложением Player FM !
#633: A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Live Better Rewards
Manage episode 460091791 series 2949245
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m of these clients are part of its rewards programme, called Live Better. It has already been re-launched, which epitomises Capitec’s disruptive mindset to create customer centricity throughout all it does.
Kelly Goldsworthy is Head of Live Better Rewards with an engineering background and a laser focus on continuous improvement for the Live Better programme and its members. Kelly shares the journey to date and the fascinating statistics of its current engagement activities by different channels, encouraging all of us to re-think the norm and disrupt for the ultimate end game of greater customer centricity.
Show Notes:-
1) Capitec Live Better Rewards
4) Blue Ocean Strategy (Book)
5) Good to Great: Why Some Companies Make the Leap...And Others Don't (Book)
647 эпизодов
Manage episode 460091791 series 2949245
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m of these clients are part of its rewards programme, called Live Better. It has already been re-launched, which epitomises Capitec’s disruptive mindset to create customer centricity throughout all it does.
Kelly Goldsworthy is Head of Live Better Rewards with an engineering background and a laser focus on continuous improvement for the Live Better programme and its members. Kelly shares the journey to date and the fascinating statistics of its current engagement activities by different channels, encouraging all of us to re-think the norm and disrupt for the ultimate end game of greater customer centricity.
Show Notes:-
1) Capitec Live Better Rewards
4) Blue Ocean Strategy (Book)
5) Good to Great: Why Some Companies Make the Leap...And Others Don't (Book)
647 эпизодов
Все серии
×Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.