How to Build a Thriving Bakery from Scratch

Liberty Ventures Podcast with Alexander McCobin

Johnathon Bush is the founder of Not Just Cookies, who began his entrepreneurial journey at just 13 years old.
Discover how a love for baking turned into a thriving business that has weathered challenges, including a significant pivot during the pandemic.
In this episode, Johnathon shares:
• The early days of starting his business from his mom's kitchen and the word-of-mouth growth that followed.
• The challenges and triumphs of scaling up, including opening a retail store and participating in farmer's markets.
• His strategic pivot to a wholesale model during the pandemic, which opened doors for co-packing and private labeling for smaller brands.
• Insights on capitalism, job creation, and the responsibility of business owners to foster a positive work environment.
Johnathon’s story is a testament to resilience, the power of community support, and the importance of transparency in entrepreneurship.
Whether you're a budding entrepreneur or simply curious about the world of baking, this episode is packed with valuable lessons and encouragement!
Don’t forget to like, subscribe, and hit the notification bell for more episodes!
🔗 CONNECT WITH JOHNATHON
👥 LinkedIn - https://www.linkedin.com/in/johnathon-bush-6153bb14/
📸 Instagram - https://www.instagram.com/notjustcookieswholesale
🌐 Website - https://notjustcookies.com/

🔗 CONNECT WITH ALEXANDER
👥 LinkedIn - https://www.linkedin.com/in/mccobin/
🐦 X - https://x.com/amccobin
📸 Instagram - https://www.instagram.com/mccobin/
🚀 LIBERTY VENTURES
Liberty Ventures is an ecosystem of purpose-driven investors and entrepreneurs aligned on advancing a free and prosperous future.
Join our Angel Investor Network or submit your startup here: https://www.libertyventures.xyz/investing