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Do You Even Know What Marketing Success Looks Like?
Manage episode 340566275 series 3392843
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Is your marketing working?
The reality is, many life science marketers simply don't know. Or they don't find out the answer until they've already made large investments in time, money and resources. Maybe you've even put your neck on the line for a campaign you believe in, but your belief is founded on gut feel, not evidence.
It doesn't have to be this way.
Laura Browne describes Marketing Performance Management as "the combination of processes and technologies used by an organization to create the plans and objectives, put them into action, measure the results and feed the next cycle through insights gained and wisdom achieved". By putting this iterative cycle into practice, your marketing will get consistently more effective over time. And you'll find it so much easier to acquire resources from your boss.
In this episode, you'll discover:
- The 4 "P's" of marketing operations – and how to put them to work for you
- How to ensure you base your marketing goals on facts, not assumptions
- How to unlock your potential by allocating budgets to OUTCOMES rather than activities
13 эпизодов
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