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#26: Americans’ Favorite Fueling Stations
Manage episode 318663391 series 3234937
Контент предоставлен Liquid Barcodes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Liquid Barcodes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In the highly competitive retail fueling industry, it's hard to differentiate and delight customers but one brand consistently doing this is "Cumberland Farms" - a regional business in the North East of the USA.
With over 600 stations, this family business has succeeded in developing some award-winning concepts and some innovative ideas such as its "cup-scription" program.
Listen to this episode to learn how Cumberland Farms is becoming the brand that US consumers say they "always choose to use" - using simple, consistent and generous programs that truly matter to customers.
Show Notes:
63 эпизодов
Поделиться
Manage episode 318663391 series 3234937
Контент предоставлен Liquid Barcodes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Liquid Barcodes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In the highly competitive retail fueling industry, it's hard to differentiate and delight customers but one brand consistently doing this is "Cumberland Farms" - a regional business in the North East of the USA.
With over 600 stations, this family business has succeeded in developing some award-winning concepts and some innovative ideas such as its "cup-scription" program.
Listen to this episode to learn how Cumberland Farms is becoming the brand that US consumers say they "always choose to use" - using simple, consistent and generous programs that truly matter to customers.
Show Notes:
63 эпизодов
Все серии
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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