Building a Vision for Transformation: An Interview with Tricia Bouras

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Transformation isn’t just a buzzword—it’s a powerful force that can redefine the future of your brand. In this episode, we dive deep with industry leader Tricia Bouras as she shares her journey of driving transformation across major global brands like Calvin Klein, Hanes, and Wrangler.

We explore the core elements of transformation:

• Vision: How to craft and crystallize a compelling vision that serves as the foundation for change.

• Consumer-Driven Strategy: How understanding market trends and consumer needs can lead to growth.

• Collaboration: Why building a vision together with your team leads to more successful transformations.

• Adapting to Change: Strategies for overcoming the fear of change and turning it into a positive force for innovation.

With a wealth of experience leading brands through significant transformations, Tricia provides actionable insights for marketing leaders, executives, and entrepreneurs looking to navigate change effectively. Whether you're a startup, mid-cap, or an established enterprise, this conversation is filled with lessons that will empower you to create lasting impact.

Show Notes:

Tricia Bouras LinkedIn

transformation - the process of making significant changes in a business's structure, strategy, or operations to improve performance and adapt to market demands. This can include repositioning a brand, entering new markets, or evolving products and services based on consumer feedback.

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