#128: Effortlessly Educate and Attract Customers

Live Well Earn Well for Coaches & Consultants

Effortless customer attraction involves more than just promoting your product. It entails forging a genuine connection with your audience. You can transform your prospects into lifelong supporters by understanding their needs and showcasing how your product or service helps them achieve their desired results.

In this incredible episode, Dr. Terri Levine delves deep into one of the most powerful tool for drawing in new customers: educating your audience. By providing valuable information that helps your audience achieve their desired results, you not only foster trust but also position yourself as an expert in your field.

Dr. Terri Levine also discusses the concept of email courses, shedding light on what they are and why they’re an invaluable tool for businesses looking to make an impact. Additionally, she shares actionable steps on how to craft an email course that not only educates but also converts.

Watch the full episode on Youtube: https://youtu.be/bq0oGYaes1E

Key Highlights From The Episode:

[00:34] Episode introduction

[00:53] Today’s focus: One of the most powerful ways you can attract new customers

[01:11] Educating your audience

[02:26] The best strategy for educating your audience

[02:32] What is an email course?

[03:01] Advantages of creating email courses

[03:38] Steps on how to create an email course that converts prospects into customers

[03:43] Step #1 Identify a problem that your ideal customer wants to solve

[03:57] Step #2 Outline the steps to solve that problem

[04:14] Step #3 Create an email course to teach those steps

[05:21] Step #4 Create a post-click landing page

[05:30] Step #5 Promote the email course and evaluate the results

[06:29] To get Dr. Terri Levine’s email course for free, please email: [e-mail]

Golden Nuggets:

• While nobody likes being sold to, everyone likes to buy once they make an informed decision. [01:17]

• When you provide valuable information that helps your audience achieve positive results, you gain their trust and position yourself as an expert in your field. [01:28]

• When you can seamlessly connect from the heart with your product or service, showing how it can help your audience achieve their desired result, the transition from educating your prospects to making a sale becomes smooth. [01:46]

• “The best way to convince someone that you can help is to actually help them.” [02:12]

• An email course is a series of lessons delivered directly to your audience’s inbox over a set period of time. [02:32]

• “Do not be promotional in your email course; let the value of the course speak for itself.” [04:39]

• “The key to success is delivering the right message to the right person at the right time.” [05:50]

Let me help you grow your coaching business:

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Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

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