The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Контент предоставлен FT Events LLC and Tommy Danielsen. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией FT Events LLC and Tommy Danielsen или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Loyalty Leaders Podcast: The Power of Customer Fandom
Manage episode 410201381 series 3563040
Контент предоставлен FT Events LLC and Tommy Danielsen. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией FT Events LLC and Tommy Danielsen или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In Episode 10 of the Loyalty Leaders Podcast, we discuss the growing importance of fandom in turning strong customer relationships into strategic business assets.
Segment One: Rick Ferguson and Fanatics' VP of Loyalty Doug Glazer delve into the challenges and opportunities of building loyalty with sports fans, the importance of actioning customer data, and Fanatics' plans to build a true cross-company coalition to engage with sports fans at every stage of the customer journey.
Segment Two: Phil Rubin joins retail loyalty expert Matt Garrett to ponder the middle-aged doldrums of loyalty marketing and how empowered brand fans can become strategic assets for customer-centric enterprises.
27 эпизодов
Поделиться
Manage episode 410201381 series 3563040
Контент предоставлен FT Events LLC and Tommy Danielsen. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией FT Events LLC and Tommy Danielsen или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In Episode 10 of the Loyalty Leaders Podcast, we discuss the growing importance of fandom in turning strong customer relationships into strategic business assets.
Segment One: Rick Ferguson and Fanatics' VP of Loyalty Doug Glazer delve into the challenges and opportunities of building loyalty with sports fans, the importance of actioning customer data, and Fanatics' plans to build a true cross-company coalition to engage with sports fans at every stage of the customer journey.
Segment Two: Phil Rubin joins retail loyalty expert Matt Garrett to ponder the middle-aged doldrums of loyalty marketing and how empowered brand fans can become strategic assets for customer-centric enterprises.
27 эпизодов
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Похожие на Loyalty Leaders Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
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Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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