The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand

Lunch Hour Legal Marketing

Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance.

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Let’s take a look at a few lawyers’ arguably tacky billboard tactics. Gyi and Conrad examine the case of Morgan & Morgan and their recent “graffitied” billboards stunt. The legal community has pegged this as an embarrassment to the profession, but it’s hard to argue with that kind of exposure. Is their strategy utterly tasteless or a genius move?

Later, performance marketing is nicely quantifiable and efficient, but brand marketing eschews measurability, preferring to just stay frustratingly fuzzy. So, are these two approaches at odds with each other? Actually, no! The guys dig in deeper to help you understand how these strategies work in tandem to improve upon each other and grow your business.

The News:

Apparently, now’s the time for consolidations and acquisitions:

• EverService acquired iLawyer Marketing
• Best Lawyers buys Good2bSocial

And, in other news:

• In an LHLM exclusive (probably), Filevine is going through growing pains some (Gyi) have likened to a dumpster fire.
• Survey: 51% of Gen Z women prefer TikTok, not Google, for search

Mentioned in this Episode:

Varner Faddis Elite Legal — F*** Around and Find Out

Bryan Wilson — Texas Law Hawk

Corri Fetman & Kelly Garland — Life is short. Get a divorce.

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