MOV Podcast - Ep 11 Feat. Matt Fleming of Loadsmart | Mad Over Videos by guch

Mad Over Videos by guch

Matt Fleming is director of marketing at Ovation.io, a scientific data company providing a cloud-based LIMS for molecular diagnostic laboratories.

Before joining Ovation.io, Matt headed the marketing initiatives at Loadsmart & Apptopia. He was also the founder of Segment Ai, a SaaS-based app that uses data science to help marketers bridge the gap between the personas that live in slide decks and the segments that exist in their CRM data.

Matt specializes in early/growth stage tech startups and is passionate about the convergence of data, machine learning, and marketing.

In episode 11 of the MOV Podcast, Pranav Chimulkar ( Cofounder at guch.me & Host at the MOV Podcast) and Matt discussed the key benefits of using video for talent acquisition and corporate branding.

Matt spoke about the key difference between lead generation and demand generation.

Matt truly believes "Prospect makes up their mind well before filling out the sign-up form" and we went deep in our conversation to understand the true sense of this statement.

We also discussed how brands allocate their budgets for performance marketing versus Brand marketing.

So without further ado, tune in to learn more such interesting marketing insights only on the Mad Over Videos Podcast by guch featuring Matt Fleming.

#MOV #MadOverVideos #VideoMarketing #Marketing #FieldMarketing

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