#63 | Chris Baker on the promise and peril of Generative AI for marketing

Making Sense of Martech

A conversation with Chris Baker.

In this episode we’re joined by Chris Baker. Chris is the founder of Totem, a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation of Etail Asia, Chris gave one of the clearest views on how generative AI is impacting the marketing industry.

In this conversation, we’ll talk about his perspectives on Generative AI from looking at how it affects small and large businesses to how it's impacting content quality, and how you should build a defensible brand strategy in an environment where anyone can make content and scale it up effortlessly with Generative AI… See timestamps below.

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Timestamps

(0:16) Guest intro

(05:19) Marketing data opportunities in China and Asia

(19:27 ) Role of marketers and rise of generative AI

(26:10) Adoption of Generative AI in Entreprise and SME

(37:24) trust in the uprising technologies for say mission critical work

(50:14) Defensible brand strategy in the new era of content creation powered by generative AI