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How to Make The Most of In-Person Events with Special Guest Matt Stumphf
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Kristin McFarland introduces Season Four of Market Like a Badass, which focuses on increasing revenue with multi-channel marketing.
In this episode, she is joined by Matt Stumphf, an industry expert and representative of Strike Visuals, our sponsor for Season 4.
Matt shares the background of Strike Visuals and the synergy between the craft beer and cannabis industries.
They also talk about the misconceptions of investing in events and how to leverage digital marketing tactics in your event marketing plans. The conversation covers staffing and engagement at events, prepping for high-converting events, and the Madness in March campaign by Strike Visuals to encourage early planning.
Takeaways
- Create an inviting environment at trade shows to encourage visitors to stay longer and have meaningful conversations.
- Inflatable furniture can be a unique and fun solution for creating a lounge vibe at trade show booths.
- Professional branding is crucial for building confidence and trust with potential customers.
- Collecting customer emails and personalizing marketing efforts leads to better engagement and conversions.
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