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Marketing Minute - Hyper Niche Marketing
Manage episode 313480259 series 3272833
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Hyper-Niche Marketing ⬇️
The best advice I can give to anyone looking at how to get more out of your marketing dollars.
Get very specific with your message and your target audience, here's why...
2 factors drive conversion rates for any marketing campaign...
1) Frequency - refers to the number of times a given audience will see or be reached by the campaign.
There's a direct correlation between the number of times an audience is touched and the conversion rate
2) Consistency- refers to the uniformity or similar the messages are. The more you try to ramble about all of your products in services in a single campaign the easier it is to lose your prospects..
Become THE EXPERT in an area of your business and DOMINATE that area... THEN expand and focus on the next area, and so on.
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