AI Agents Will Kill Marketing As We Know It, According to Perplexity's Founder

Marketing Against The Grain

Ep. 289

What does advertising look like in an AI-driven world?

Kipp and Kieran dive into the transformative impact of AI agents on the future of digital advertising and marketing strategies. Learn more on the disruption of search and paid advertising, creating ads that captivate AI agents, and navigating an AI-dominated go-to-market landscape.

Mentions

• Perplexity https://www.perplexity.ai/
• Aravind Srinivas https://www.linkedin.com/in/aravind-srinivas-16051987/
• Gemini https://gemini.google.com/
• Brave Search https://search.brave.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.