Understanding Your Market: The Power of Archetypes in Business with Ros Cardinal

Marketing Espresso

How does understanding your customer and their profile help you with your marketing?
In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes.
We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer relationships.
Ros shares insights on how different archetypes like Tribe Builder, Sovereign, Wise Woman, and Warrior respond to marketing and customer service, offering tips on tailoring communication and services to each.
And further to understanding your customer how can recognising and leveraging your own archetypes lead to better outcomes?
Ready to know what Archetype you are?
Find out here
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When she was growing up, Ros wanted to be a vet or a scientist, but her fascination with human behaviour and neuroscience led her to a career in organisational development, specialising in improving business outcomes by developing individuals, teams, and organisations.
After more than 20 years in corporate human resources and organisational development roles, a successful battle with cancer gave Ros the nudge to take her passion for transforming leaders and improving how individuals and organisations cope with change in a new direction.
Leaving her senior corporate role in 2012, Ros established her consulting business, Shaping Change, to achieve her goals.
Ros is a solution and results-oriented facilitator, with expertise spanning strategic planning, leadership development, organisational culture, change management, emotional intelligence and employee engagement.
She is also a talented and multi-award-winning executive and leadership coach, with coaching clients at executive and senior levels in Government agencies, private enterprise, and the community sector.
In 2016, Ros felt compelled to look deeply at the differences in the leadership styles of men and women. The result was the Women’s Leadership Archetypes model, now being used worldwide by women to discover how they can better leverage their natural strengths to lead with purpose, authenticity, and integrity. In 2022 Ros was recognised with a World of Difference Award by the International Alliance for Women (TIAW) for this work. Ros now licences other women coaches, facilitators, mentors, and trainers to use the WLA in their work, creating a ripple effect across the globe.
Ros is a blogger and the author of The Resilient Employee. In addition, she contributes regular articles to Leaders in Heels, The Huffington Post, and People Development magazine.
Connect with Ros

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How to work with me:
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This podcast has been produced and edited by Snappystreet Creative