How to Effectively use Email in Your Marketing Strategy with Kyle Stout | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.

00:00 - 00:20 “There’s a time and a place to be salesy…”

00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 – 01:35 Kyle’s Bio

01:36 - 06:20 Marketing Essentials Moment: Culture and Branding

06:21 - 07:59 Welcome to the show, Kyle!

08:00 - 10:32 Email automation and segmentation

10:33 - 14:55 Considering the effect on your email deliverability

14:56 - 20:10 Different email marketing tools

20:11 - 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!

20:43 - 24:28 Kyle shared some effective email strategies and tactics

24:29 - 26:25 Building up your sales process

26:26 - 30:00 The challenges with iOS updates and privacy settings

30:01 - 36:28 Have a conversation starter email

36:29 - 40:20 Things to avoid in email marketing

40:21 - 42:08 Reach out to Kyle

42:09 - 42:30 Give us a review, Enjoy your Marketing journey!

42:31 - 43:17 Join The Marketing Expedition Community today

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