Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.

00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber

00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 02:10 Marcia’s Bio

02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3

16:56 - 20:07 Welcome to the show, Marcia!

20:08 - 24:23 Trends in Logo and Website Design

24:24 - 29:08 Case Study: Improving Client’s Website SEO

29:09 - 30:54 AI Optimization

30:55 - 33:43 Client Communication and Tools

33:44 - 36:21 Importance of Website Security

36:22 - 39:24 Challenges with Technology and Scams

39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer

40:12 - 45:58 Favorite Radio Show Interviews

45:59 - 49:43 Marsha’s Career Path and Marketing Journey

49:44 - 55:20 Listening to Clients and Adapting Strategies

55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at [e-mail]

57:00 - 59:46 Ask the Experts!

59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey!

1:00:37 – 1:01:23 Join themarketingexpedition.com today!

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