What is a Brand? What role does a Brand play in business?
Manage episode 313798771 series 3287973
Once you get involved in Marketing, you will meet the topic of "Branding" and you will ask "What is a brand?". In this video, we cover, in easy Branding 101 terms, where do brands come from, what role a brand plays in business and look at two case studies of world class branding.
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