S2E17: Malls Need Marketing Too w/ Vanessa Julio

Marketing Major

In this episode of Marketing Major, we sit down with ASOB & UAMA alum and Marketing Manager at Londonderry Mall, Vanessa Julio (and yes we confirmed that the "J" is pronounced). If you're anything like us you've never really thought about marketing from the mall's perspective. We discuss what really goes into to running the marketing department in a mall and some of the struggles and challenges that malls face everyday. Vanessa also shares key insights of the ins and outs of her roles and responsibilities for anyone potentially interested in pursuing a similar position.