Jeff Hirsch of Aperiam: Ancient Adtech Gods and Ad Clicks

Marketing, Media & Adtech

🎙️ Buckle up for a ride through the ad tech jungle with Jeff Hirsch of Aperiam, a man who’s been lighting up the digital skyline brighter than a Times Square billboard. Is he strutting around like a digital superhero or just surviving the villain’s lair? We embark on an electrifying journey through Jeff’s roller coaster career, peeling back the layers to reveal the secrets of his success and the challenges he’s faced. From pioneering ad networks in the 90s to navigating the complex terrain of modern ad tech, Jeff’s story is one for the ages.

Jeff's journey is nothing short of legendary. Starting in 1996, when the internet was still a fledgling frontier, he dove headfirst into the wild west of digital advertising. He’s been a key player at companies like ValueClick and FastClick, turning clicks into gold and laying the groundwork for what would become today’s digital ad ecosystem. Whether it was creating innovative ad networks or tackling herculean tasks at Audience Science, Jeff has always been at the forefront, blending resilience with a touch of genius.

In our conversation, Jeff spills the beans on his most significant battles and victories, sharing anecdotes that range from hilarious to profound. He talks about the alchemy behind turning clicks into gold, the asteroid fields he had to navigate, and the wizardry needed to juggle roles from Chief Marketing Officer to Chief Commercial Officer. Whether you’re an ad tech newbie or a seasoned pro, Jeff’s insights are pure gold. So, grab your espresso, adjust your reality goggles, and get ready to be inspired by a true titan of the ad tech world.

In This Episode:

🦸‍♂️ Hero or Survivor? - Jeff Hirsch spills the beans on his digital adventures.

🕰️ The Legend Begins - From the birth of the internet with Al Gore (kidding!) to today.

🏛️ Building Ad Networks - How Jeff turned clicks into pure gold with ValueClick and other ventures.

🚀 Herculean Tasks - Tackling monstrous challenges and conquering the convoluted cap table at Audient Science.

🔧 Early Days of Digital Pioneering - How early stumbles became launch pads for success.

🤝 Mentors and Influences - The wisdom and vision of Basim Nafe and Joe Zawadzki.

🎡 Navigating IPOs - The high-wire act of taking a company public during a pandemic.

💡 Future of Ad Tech - AI, CTV, and the ever-evolving ad tech universe.

Highlights & Shenanigans:

Legendary Beginnings: Forget ancient gods; Jeff hacked his way out of the matrix and into ad tech superstardom. We’re talking the OG days, folks—1996!

ValueClick & Beyond: It wasn’t just about clicks; it was about turning those clicks into cold, hard cash. From battling in the early ad tech trenches to driving traffic like a boss, Jeff reveals all.

Cap Table Catastrophes: Audient Science had a cap table that looked like a spaghetti monster. How did Jeff navigate this mess? With style and some serious hustle.

FastClick’s Fast Lane: Market crashes, algorithm magic, and aerospace engineers. FastClick wasn’t just a name—it was a mission. And Jeff was at the helm, steering through asteroid fields.

Pubmatic IPO: From rebranding to surviving the IPO high-wire act during a global pandemic, Jeff takes us behind the scenes. Spoiler: It's part circus, part wizardry, all awesome.

Mentors & Jedi Masters: Jeff's got his own Obi-Wans—Basim Nafe and Joe Zawadzki. Learn how their visionary insights shaped Jeff’s journey.

AI, CTV & Future Tech: What’s the next big thing in ad tech? Jeff’s got some spicy takes that might ruffle a few feathers. Spoiler alert: AI is more than just a buzzword; it’s a game-changer.

Personal Rituals & Motivations: Ever wonder what keeps Jeff going? Hint: It’s a mix of motivational posters, gym sessions, and a relentless drive to innovate.

Time-Traveling Advice: If Jeff could send a text to his younger self, what would it say? Tune in to find out—it’s worth its weight in digital gold.

Join us for a no-holds-barred, irreverent romp through the world of ad tech with one of its brightest stars. Whether you’re a startup dreamer, a seasoned pro, or just someone who loves a good tech tale, this episode is a must-listen.

Call to Action:

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Keywords & Hashtags:

#AdTech #DigitalMarketing #JeffHirsch #AperiumVentures #ValueClick #IPO #AI #CTV #TheDonutShow #Podcast #StartupSuccess #Entrepreneurship.