Eric Martin, CEO of Music for All: Part 2

Marketing Music Education with Kathleen Heuer

This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education.

About Eric Martin

Eric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.

Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.

Links and Resources mentioned by Eric Martin

For more on MFA’s nonprofit status and ticket prices:

• Music For All: Who We Are
• Music For All: Financials
• Music For All on Guidestar.org

United Sound

Indiana High School Summer Track Marching Bands

Indianapolis Marching Band Tournament
(formerly known as the Indianapolis Public Schools Marching Band Tournament)

The Music for All Parent/Booster Institute

More about Miss Dorothy Emerson and the 4H Citizenship Short Course that influenced Eric

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