Legacy Thinking Is Killing Your Marketing Operations
Manage episode 453815665 series 3621321
A critical issue that’s holding back marketing ops teams: the trap of legacy thinking.
Our habit of missing the forest for the trees is far more damaging to marketing ops success than any lack of budget, tool, or resource.
It’s not the lack of resources that’s the real problem—it’s the refusal to rethink how we operate.
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