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Louis Gudema on Bullseye Marketing
Manage episode 375800088 series 2733
In this Marketing Over Coffee:
Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them!
Brought to you by our sponsors: The Mailworks and LinkedIn
The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available
Starting with writing and directing plays as part of what brought him to Boston
Working the Cabbage Patch Kids Account
Starting his own agence and then pivoting to Application Service Provider
7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
After the sale of the firm transitioning to CMO
Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up
Creating the bullseye – Customers, Intent, Awareness
Starting with your existing marketing assets
Aligning Sales and Marketing
Getting beyond awareness to mental availability
21:57 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Every company is different, sometimes you can great results fast, other industries you just can’t make it
B2B often forgets that small data is not statistically significant
Clicks don’t matter
Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever.
You’ve got to go multi-channel as fast as you can
Follow John and Louis on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Louis Gudema on Bullseye Marketing appeared first on Marketing Over Coffee Marketing Podcast.
384 эпизодов
Manage episode 375800088 series 2733
In this Marketing Over Coffee:
Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them!
Brought to you by our sponsors: The Mailworks and LinkedIn
The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available
Starting with writing and directing plays as part of what brought him to Boston
Working the Cabbage Patch Kids Account
Starting his own agence and then pivoting to Application Service Provider
7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
After the sale of the firm transitioning to CMO
Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up
Creating the bullseye – Customers, Intent, Awareness
Starting with your existing marketing assets
Aligning Sales and Marketing
Getting beyond awareness to mental availability
21:57 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Every company is different, sometimes you can great results fast, other industries you just can’t make it
B2B often forgets that small data is not statistically significant
Clicks don’t matter
Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever.
You’ve got to go multi-channel as fast as you can
Follow John and Louis on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Louis Gudema on Bullseye Marketing appeared first on Marketing Over Coffee Marketing Podcast.
384 эпизодов
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