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PESO Update From Its Creator Gini Dietrich!
Manage episode 419910294 series 2733
Контент предоставлен John Wall and Christopher Penn, John Wall, and Christopher Penn. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией John Wall and Christopher Penn, John Wall, and Christopher Penn или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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The post PESO Update From Its Creator Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.
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Manage episode 419910294 series 2733
Контент предоставлен John Wall and Christopher Penn, John Wall, and Christopher Penn. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией John Wall and Christopher Penn, John Wall, and Christopher Penn или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this Marketing Over Coffee:
Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!
Brought to you by our sponsors: Wix Studio and NetSuite
Major changes with AI and how Earned Media has changed
Adding EEAT to the strategic plan (4:32)
Massive changes in staffing in journalism
8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
New people and new channels for Earned
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Why you have to work on all fronts
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Measuring it all – Outputs vs. Outcomes (17:35)
PESO Model Certified Guides
Guys being jerks
Strava, Runtastic, and Run Gap
Learn how to work with Gini at Spin Sucks
She’s reading Demon Copperhead, The Anxious Generation, and Kara Swisher’s Burn Book is fantastic
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post PESO Update From Its Creator Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Player FM - приложение для подкастов
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