The Power of Simplification with Erin Binns
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Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar real estate mogul turned bad-ass business consultant who runs the brilliant workshop The Simplicity Shift.
Our conversation explores the different ways we make things harder on ourselves for no reason — and how to break through the BS that keeps us stressed. Tune in to learn how to let go of the pesky perfectionism that keeps you doing more than you have to, navigate the gendered energies of task division, exercise more control over your calendar, and manage client expectations, so you can simplify your life and focus on what really matters.
Marketing sucks. Let’s learn together. Hit play to discover:
- Why we need to reject martyrdom and start asking for the help we need
- The trick to giving constructive feedback without making it weird
- How to build genuinely incredible client relationships (and throw killer events!)
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Guest bio: Erin Binns helps service-based businesses and corporations simplify operations, elevate client experiences, and create more meaningful connections. Her signature workshop, The Simplicity Shift, empowers busy professionals to streamline their schedules, creating valuable space in their calendars to focus on what truly matters. She has a unique gift for turning ideas into actionable, successful projects. If you’ve been struggling to bring a vision to life, Erin will help you break through, transforming your ambitions into reality.
Timestamps:
00:12 Intro
01:40 Meet Erin Binns
03:00 From hotel sales to consulting
06:41 Speaking on stage
08:55 “Busy as a badge of honour”
11:54 Rejecting martyrdom
15:51 Self-awareness & feedback
17:41 The Simplicity Shift
23:25 Setting expectations
27:50 Prioritizing the right things
29:59 Building client relationships
34:14 Gather Society
37:59 Hosting an outstanding event
45:31 Your action item
47:33 Outro
Links mentioned:
Erin Binns
Instagram: @erinbinns
Gather Society
gathersociety.ca
Simplicity Shift Checklist
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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