How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal

Marketing Technology Podcast by Marketing Guys

Контент предоставлен Marketing Guys. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Marketing Guys или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

1y ago 18:31

MP3•Главная эпизода

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow?

In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental measurement

Topics we cover:

Examples of successful use of seasonality marketing
Seasonality trends in marketing
How to start taking seasonality effects into your marketing approach
How to measure the success of season-focused marketing campaigns

LinkedIn Maor: https://www.linkedin.com/in/maorsadra/

Website Incrmntal: https://www.incrmntal.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

110 эпизодов

#Tech #Business #Marketing #Marketing Guys