The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads

Marketing Technology Podcast by Marketing Guys

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2y ago 18:28

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There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.

Topics we discuss:

2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
How marketers can start using CTV as a channel
Marketing possibilities of CTV
What is ACR: Automated Content Recognition
Predictions for 2023 in the Cable TV landscape

LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/

Website LG Ads: https://lgads.tv/

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