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Creating Value Through Design: Mauro Porcini's Vision for PepsiCo
Manage episode 411992703 series 2078540
Контент предоставлен Al Mannarino. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Al Mannarino или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.
During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.
He also discusses the importance of aligning design with business goals and the iterative nature of the design process.
Hosted on Acast. See acast.com/privacy for more information.
281 эпизодов
Поделиться
Manage episode 411992703 series 2078540
Контент предоставлен Al Mannarino. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Al Mannarino или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.
During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.
He also discusses the importance of aligning design with business goals and the iterative nature of the design process.
Hosted on Acast. See acast.com/privacy for more information.
281 эпизодов
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Похожие на Marketing Vanguard
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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