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CMO Strategy x Analytics, with Katie Smith
Manage episode 426376108 series 3265559
Контент предоставлен Alexander Sofronas. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Alexander Sofronas или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business.
Follow Marketing x Analytics on social media!
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
120 эпизодов
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Manage episode 426376108 series 3265559
Контент предоставлен Alexander Sofronas. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Alexander Sofronas или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business.
Follow Marketing x Analytics on social media!
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
120 эпизодов
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Работайте офлайн с приложением Player FM !
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