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Kaleigh Wilson | Syngenta
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On this episode of MarPro – The Marketing Procurement Podcast we sit down with Kaleigh Wilson, a Marketing Procurement Category Manager at Syngenta to discuss her perspective on the MarPro topic, including…
- The blending of traditional & digital marketing
- Structure & goal alignment of MarPro teams
- Why the word ‘savings’ should be replaced with ‘value’
- Explaining the difference between Strategic Sourcing and Purchasing
- Defining KPI’s to measure success with vendor partnerships
- How salespeople can break thru the noise in order to get noticed within MarPro
- Reducing & eliminating bottlenecks in MarPro activities
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